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Knowledge base from "Contagious: Why Things Catch On" by Jonah Berger. Use when applying Berger's STEPPS framework for word of mouth, virality, social currency, triggers, emotion, social proof, practical value, and storytelling, studying the book, or referencing its concepts.
contagious-why-things-catch-on is an agent skill entry in ChatHome Skills, sourced from GitHub Skill Search and scored 58/100. <!-- argument-hint: [topic, framework name, or chapter number] --> # Contagious: Why Things Catch On **Author**: Jonah Berger (Wharton) | **Words**: ~70K | **Ch. As an agent skill, it packages a reusable instruction set that AI coding agents such as Codex and Claude Code can load to perform this task without hand-written glue code. ChatHome Skills discovered this entry through its daily ingest of official registries and GitHub discovery queries, and re-verifies repository facts, freshness signals, and install metadata on every run. The quality score weighs official-registry presence, a working install command, license clarity, GitHub star trajectory, and repository freshness — the full formula is on the Sources page. The install command above is ready to copy. Review the last-pushed date and repository status before adding contagious-why-things-catch-on to a production agent workflow; the snapshot facts below are point-in-time values from the most recent ingest.
codex skill install lionelndong/pleasur-seo-agentReview the upstream source before running this command.
Scan coverage: Install metadata and the indexed document body.
Automated signals from install metadata and a bounded skill body — not a full code security audit and not a recursive source or dependency review.
<!-- argument-hint: [topic, framework name, or chapter number] --> # Contagious: Why Things Catch On **Author**: Jonah Berger (Wharton) | **Words**: ~70K | **Chapters**: Intro + 6