Microsoft Advertising (Bing Ads)

Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes.

What does this entry provide?

Microsoft Advertising (Bing Ads) is an MCP server entry in ChatHome Skills, sourced from Official MCP Registry and scored 78/100. As a Model Context Protocol server, it exposes tools that MCP-compatible LLM clients such as Claude, Cursor, and Copilot can call directly, extending an agent's reach beyond its built-in capabilities. ChatHome Skills discovered this entry through its daily ingest of official registries and GitHub discovery queries, and re-verifies repository facts, freshness signals, and install metadata on every run. The quality score weighs official-registry presence, a working install command, license clarity, GitHub star trajectory, and repository freshness — the full formula is on the Sources page. The install command above is ready to copy. Review the last-pushed date and repository status before adding Microsoft Advertising (Bing Ads) to a production agent workflow; the snapshot facts below are point-in-time values from the most recent ingest.

Snapshot facts

Source: Official MCP Registry
Quality: 78/100
Install method: npm
Repo: get-mcp-ads/bing-ads-mcp-server
Repo updated: Oct 26, 2026

Install command

npx -y @getmcpads/bing-ads-mcp-server@1.0.1

Install method: npm

Review the upstream source before running this command.

GitHub project Homepage

Quality

Repo stars

Repo updated

Oct 26, 2026

How is this score calculated?

Weighted across six dimensions, scored 0-100.
Provenance (25): listed in an official or curated registry.
Installability (25): a runnable install command beats a declared transport, which beats a source checkout.
Maintenance (20): recency of the last push; archived entries score zero here.
Adoption (20): repository stars on a log curve.

MCP manifest

{
  "_meta": {
    "io.modelcontextprotocol.registry/official": {
      "status": "active",
      "isLatest": true,
      "updatedAt": "2026-10-26T14:51:57.958351Z",
      "publishedAt": "2026-10-26T14:51:57.958351Z",
      "statusChangedAt": "2026-10-26T14:51:57.958351Z"
    }
  },
  "server": {
    "name": "com.getmcpads/bing-ads",
    "title": "Microsoft Advertising (Bing Ads)",
    "$schema": "https://static.modelcontextprotocol.io/schemas/2025-12-11/server.schema.json",
    "version": "1.0.1",
    "packages": [
      {
        "version": "1.0.1",
        "transport": {
          "type": "stdio"
        },
        "identifier": "@getmcpads/bing-ads-mcp-server",
        "registryType": "npm",
        "registryBaseUrl": "https://registry.npmjs.org",
        "environmentVariables": [
          {
            "name": "BING_ADS_DEVELOPER_TOKEN",
            "isSecret": true,
            "description": "Your developer token. Required in production; the sandbox uses the universal token."
          },
          {
            "name": "BING_ADS_CLIENT_ID",
            "isRequired": true,
            "description": "Application (client) ID of your OAuth app registration."
          },
          {
            "name": "BING_ADS_CLIENT_SECRET",
            "isSecret": true,
            "description": "Client secret, only for a web app registration or Google identity."
          },
          {
            "name": "BING_ADS_REFRESH_TOKEN",
            "isSecret": true,
            "isRequired": true,
            "description": "Refresh token with the msads.manage and offline_access scopes. Kept in memory only."
          },
          {
            "name": "BING_ADS_CUSTOMER_ID",
            "description": "Customer ID that owns the accounts, unless every account entry carries its own."
          },
          {
            "name": "BING_ADS_ACCOUNT_IDS",
            "isRequired": true,
            "description": "Comma-separated allowed account IDs, optionally accountId:customerId. Required even for reads."
          },
          {
            "name": "BING_ADS_ENVIRONMENT",
            "description": "production (default) or sandbox."
          },
          {
            "name": "BING_ADS_IDENTITY_PROVIDER",
            "description": "Microsoft (default) or Google, for users who sign in with Google."
          },
          {
            "name": "BING_ADS_OAUTH_TENANT",
            "description": "Microsoft Entra tenant for the token endpoint. Defaults to common."
          },
          {
            "name": "BING_ADS_ENABLE_WRITES",
            "description": "true exposes 23 write tools. Defaults to false. Writes preview until confirm:true."
          }
        ]
      }
    ],
    "repository": {
      "url": "https://github.com/get-mcp-ads/bing-ads-mcp-server",
      "source": "github"
    },
    "websiteUrl": "https://www.getmcpads.com/tools/bing-ads",
    "description": "Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes."
  }
}

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